A highly concentrated purple toning shampoo designed to gently cleanse, neutralize brassiness, and enhance brightness in blonde, highlighted, and gray hair. This sulfate-free formula delivers a rich lather that helps maintain cool tones while keeping hair soft, hydrated, and visibly healthier from roots to ends.
Ideal for maintaining luminous, balanced color with every wash.
Key Benefits
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Neutralizes yellow and brassy tones for brighter-looking hair
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Enhances brightness and clarity after just one use
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Helps reduce breakage and supports stronger-looking strands
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Hydrates and softens without weighing hair down
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Gently cleanses while maintaining moisture balance
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Suitable for blonde, lightened, and gray hair
Why You’ll Love It
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Highly concentrated purple toning formula
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Sulfate-free and gentle on hair
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Rich lather with salon-level toning performance
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Helps maintain vibrant, cool-toned color
Key Ingredients
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Violet Toning Agents: Help neutralize yellow and brassy tones while enhancing brightness
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Coconut Oil–Derived Cleansers: Gently cleanse while helping hair feel soft and hydrated
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Bond-Repairing Technology: Supports hair strength and helps reduce breakage
Proven Results
*Based on clinical and comparative testing. Results may vary.
How to Use
Apply to wet hair and distribute evenly between palms before lathering. Massage thoroughly into hair and scalp. Leave on for 1–3 minutes, then rinse well. For more intense toning, leave on for up to 5 minutes. Use weekly or as needed based on desired tone.
Ingredients
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (CI 60730)
