Best-selling gel-based face primer designed to smooth skin and grip makeup for all-day wear. Its lightweight clear finish works for all skin types and skin tones, giving your skin a soft, naturally fresh look.
Formulated with hyaluronic acid, it helps the skin retain moisture for a plump and hydrated complexion. The gel texture melts into skin for a smooth base that holds foundation, concealer, and powder in place for hours.
This top-rated primer is non-comedogenic, 100% vegan, cruelty-free, made in a Fair-Trade Certified facility, and free from parabens, sulfates, triclosan, phthalates, and harsh chemicals.
⭐ Key Benefits
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#1 Primer in America
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Grips makeup for long-lasting hold
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Hydrating gel–based formula
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Gives skin a smooth, natural finish
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Clear, universal formula suitable for all skin types
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Non-comedogenic (won’t clog pores)
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Vegan & cruelty-free
⭐ Key Ingredient
⭐ How to Use
Apply evenly to clean skin before makeup. Pat in with fingertips and let set for 30 seconds before applying foundation.